Advertisers

Y! MAGAZINE

WHO WE ARE

After six years of market penetration and solid brand loyalty, The Future Awards, known as Nigeria’s most popular and most influential youth event, is launching an exciting new brand that is taking over the youth market!

Y! is the first magazine directly targeted at the comprehensive youth market (rather than just campus or entertainment).

At the moment, Nigeria has no definitive youth (not campus) magazine. People say young Nigerians don’t read magazines, but that is a myth. Every week, young people buy GQ, Vogue, Time, True Love, Genevieve, Made, Vanity Fair, even The Economist! The young person in search of content that he can connect with is unable to find any in the many magazines supposedly youth in the Nigerian market and so runs to magazines for other demographics.

Y! Magazine has come to bridge that gap – with a magazine that is elevated, mature and intelligent. As True Love West Africa andGenevieve are for Nigerian women, so Y! will be for youth – the prime advertising platform to reach the youth market!

Sections include: Travel, Style, Taste, Faith, Polity, Issue, Sports, Entertainment, Controversy, Technology, Gadgets, Finance, Career, amongst others.

Made to international standards, it will – using the best and most well known young Nigerian writers, interviewers photographers, stylists and others – document the lifestyle, issues and personalities that define the character and aspiration of the young Nigerian, beyond music, movies and fashion.

Just like its parent brand, The Future Awards, it will be a reference point and a conversation driver, pushing boundaries, provoking thought and dialogues with cutting edge content. It will become the country’s number one trend setter and trend watcher.

Every edition of Y! Magazine will be a media event, a sophisticated and effective celebration of fine journalism and youth culture.

It will be to Nigerian youth culture what Vanity Fair is to America’s pop culture.

TARGET AUDIENCE

ABC Youth, 18 – 35

Our primary target, however, are upwardly mobile young Nigerians: self-assured, stylish and accomplished, they are young people who are independent and set the pace in their areas. These are young people with purchasing power to get the advertisers’ product.

REACH

Readership – 10, 000

Pass-on Estimate (via direct placements, event endorsements and media partnerships): 500%

This magazine is structured to benefit the advertiser!

1) It immediately captures a Niche Market that no other major magazine in the country is directly targeted at currently – the youth market.

2) It is attached to the premium The Future Awards brand and so already has a set audience and strong following, giving it something of a First Mover Advantage.

3) It will be distributed through prime people and locations to ensure maximum Pass On Rates i.e. clubs, universities.

4) Strategic Partnerships with the rave youth Events to ensure front row positioning. It will also be sold through these event channels.

5) The magazine will be hyped through promotions on The Future Awards’ TV & Radio Media Partners – ensuring continued Top of the Mind visibility and maximum share of voice.

6) Direct distribution/placement to youth who have purchasing power i.e. Office Penetration, etc.

7) It will be readily available at all prime magazine Stores

8 ) Circulation through the traditional channels of Vendors

9) The first edition will be launched in Lagos and Abuja at talk-of-the-town events that use the platform of The Future Awards to drive the Cool Factor.

10) The launch will immediately be followed by a Media Blitz on TV, radio and the print media.

Digital/Online Add-Ons:

1)      Online Copy of the Magazine will be on the Y! website, which will be linked through The Future Awards website (one of the top Nigerian websites according to web statistics)

2)      Advertisers on the magazine will be consistently hyped through our Facebook (with more than 10, 000 members!), andTwitter accounts.

3)      Online Partnerships with the hippest/most popular websites to drive traffic to view the online copy as well as your advert – BellaNaija.com, Notjustok.com and Ladybrillenigeria.com.

PUBLISHING DATES – ONE YEAR

Issue 1 - July to September 2010

Issue 2 - October to December 2010

Issue 3 - January to March 2011

Issue 4 - April to June 2011

RATES

320,000 full pg ad insert

170,000 half pg

100,000 quarter pg

600,000 double pg spread

550,000 inside front cover

400,000 inside back cover

630,000 outside back cover

40,000 Classifieds 1/6 page

15,000 Loose insert/thousand

250,000 1 pg Editorial sponsorship

125, 000 Page endorsement

300, 000 Event page sponsorship

630, 000 Front page strip

650, 000 Inside front cover spread

675, 000 Inside back cover spread

Discount available for multiple insertions

SPECIFICATIONS

A4 Dimensions

(All dimensions are in millimeters)

Full page 210 x 297

(including IFC, IBC & OBC)

1/2 page H 210 x 148

1/2 page V 105 x 297

1/4 Page H 210 x 74

1/4 Page 105 x 148

Technical Specifications

n Digital JPEG

n CMYK format

n Minimum 300 DPI at the correct printing dimensions

n Include a 3mm bleed on each side

n Submission of full-colour proof recommended

ADVERT SUBMISSION DEADLINE

Issue 1 – June 30, 2010

Issue 2 – September 2, 2010

Issue 3 – December 2, 2010

Issue 4 – March 2, 2011

Advertising Sales Enquiries

+234.702.810.1959 | • adverts@ynaija.com

www.ynaija.com