by Mark Bassey

Kit-manufacturing company, Adidas, has informed the Nigeria Football Federation (NFF), that they don’t have plans to renew the current contract when it expires.

The global merchandise outfit agreed a new deal with the NFF in March 2010 and did not state specifically why they were ending the business relationship in the letter sent to the football house.

“Adidas has conducted an analysis of its football partnerships and related businesses. Based on this evaluation and in combination with the recent correspondence between the parties, we regret to inform that adidas has decided not to extend its partnership with the Nigeria Football Federation as per the end of the Agreement (i.e 31 December 2014),” the letter signed by signed by the VP Global Sports Marketing Football, Claus-Peter Mayer and the Marketing Manager Federations and Leagues, Kai-Philipp Stief, read.

“Adidas will continue to fulfil its obligations under the agreement as previously communicated and respectfully requests the Nigeria Football Federation to do the same for the remainder of the contract period (including the obligation to share any third party offer pursuant to Adidas’ right of first refusal).”

ifreke

Ifreke Inyang is a public commentator and social media critic who has worked with a number of high profile publications across the country.