Advertorial: YNaija – presenting ideas, issues and culture to inspire action


by Isi Esene, which has emerged as one of the most influential and popular online platforms in the country, is consolidating its position as the leading “Internet Newspaper for Young Nigerians.” also serves as the expansive online park for the Y! brands, which include Y! TV (#Rubbin’ Minds), Y! Magazine, Y! Radio (#IAmNigeria), Y! events (#Hashtag, The Annual Black Ball), and Teen Y!

According to Aziza Uko-Douglas, the newspaper’s editor at large, “ has succeeded in presenting to young Nigerians and the larger population a one-stop shop for news and opinion, entertainment and lifestyle – and that’s responsible for its sustained and phenomenal growth over the past year.”

The copy for the ads tell the story of what is, and where it intends to go – as a broadsheet with sections driving the varying interests of its readers, a focus beyond the local to the international, and going beyond a media platform to creating a vibrant, global community.

“We are focused on presenting ideas, issues and culture; committed to the Y! vision of provoking thought, inspiring action and stimulating growth,” Uko said. “And we take seriously our job of framing the issues and driving the conversation for young Nigerians, from the mundane to the sublime.

“Indeed we are as excited and authoritative getting the inside stories on the corruption in the oil industry and the details of the CPC-ACN-ANPP merger, as we are about the highlights of our pop culture and what Genevieve Nnaji is getting up to in Vegas!”

The ads below will continue to be deployed widely online, on social media, in magazines and outdoor across the country.

Tell us what you think!








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