by Mark Bassey
Chelsea have reached an agreement with tyre makers Yokohama Rubber, to sponsor their kits for the next five seasons.
The mega deal will see the Blues bank about £40m per year. But where do they stand on the list on top 5 kit sponsorship deals?
1. Manchester United – £53m per year
The Old Trafford outfit have the world’s largest shirt sponsorship deal. It is worth a whooping £53m per year and does not end until 2021. Curiously, General Motors have sacked the CEO, who put together the deal together.
2. Chelsea – £40m per year
Chelsea have jumped up to second, following their massive deal with the Japanese company. It is more than double their previous £18m-per-year contract with Samsung, which runs out at the end of this season.
3. Arsenal – £30m per year
The Gunners currently pocket £30m per year from Emirates Airlines. The deal will run out after the 2018/2019 season. Emirates have a partnership with Arsenal that started in 2004 and have naming rights to their stadium until 2021.
4. Real Madrid – £25m per year
It is a bit surprising that Real Madrid – arguably the biggest club in the world – did not squeeze out more from Emirates in 2013. They will have a chance to change that in 2018, when the current five-year agreement elapses.
5. Bayern Munich – £25m per year
Bayern Munich are also picking up the same sum from telecommunications giant Deutsche Telekom. The current deal will run out at the end of next season.
Ifreke Inyang is a public commentator and social media critic who has worked with a number of high profile publications across the country.
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