Toke Makinwa, Munachi Abi and Folu Storms feature in #Destination L’Espace (PHOTOS)

by Jewel Stephens

L’Espace, the fashionista hub for all that’s hot and fresh in African fashion and design launches its new campaign.

Now L’Espace shows us why they are a destination for fashion, beauty and lifestyle – highlighting different departments including the newly re-launched Lumiere café in partnership with Elle’s Ice Box And Tash Bistro; the lifestyle section starring an amazing selection of art, wine and homeware and the Blowdry Bar & Beauty Rooms that have launched to include beauty services from Sacred Artistry and Foreo Africa.

The new campaign highlights previously understated services you can get at L’Espace with highly stylized images featuring Munachi Abi for Beauty, Folu Storms for Fashion and Toke Makinwa for Lifestyle and Decadence. We see the starlets in vintage style images referencing the roraring 20’s the iconic 50’s housewife as well as a nod to more modern times.

The #Destination campaign is a clever play on the travel themed campaign video, shot in conjunction with Ndani Tv for the campaign which follows Folu Storms on her travels in Mozambique for ‘The New Africa’ and the idea of L’Espace as a Destination for fashion, beauty and lifestyle in Lagos.

[slideshow_deploy id=’297992′]

With this advertising campaign, L’Espace reaffirms its unique concept: experiential and fun, luxurious yet accessible, style that all women can aspire to to reinvent and ‘transform’ themselves. It encourages and offers women the opportunity to express their individual personalities and simply put – Enjoy life.

In the words of one of the founders you can ‘Come Naked’ and leave prepared for any scenario – whether its ‘pre-gaming’ with the girls before a night out or just ready for a pre-wedding celebration – with an appropriate gift from L’Espace in tow and a great memory of the L’Espace Experience.

The campaign which officially launches this week and will also see the store give away different gifts showcasing the different sides of L’Espace, so watch out on all L’Espace media platforms to take part!

We are confident that this campaign shows the L’Espace brand in a brilliant light – we focused on capturing the feel-good essence of the L’Espace Experience. We aim to continue building awareness for our key product areas with campaigns like this’ said Wonuola Okoye, one part of the CEO Duo that owns L’Espace.

Leave a reply

Your email address will not be published. Required fields are marked *

cool good eh love2 cute confused notgood numb disgusting fail