What was everyone talking about all over the blogs yesterday? Toke Makinwa.
What exactly were they saying about Toke? All about her cover interview with hot off the press magazine, FameExtra. FameExtra is of course the new title from Ifeanyi ‘Ifan’ Michael that some haters on the TMB desk here tried to tear apart (pun intended) before it landed.
FameExtra landed with (get ready for a cliché) a bang. And as far as rollouts go, someone should hire Ifan as Director of Communication for a slew of Nigerian brand because they sure have a lot to learn from him.
Everything about this rollout worked – the photos certainly worked, even where they generated controversy. Toke took full ownership of this cover, quite unlike many recent cover stars we have seen. And the magazine’s publishers made bold to publish the text of the interview itself, anchored expertly by the utterly lovable Latasha Ngwube.
When last did a Nigerian magazine cover drive the conversation for anything? Try and remember. It was that long ago, and we cannot even remember which.
When last did people actually talk about the actual text of a magazine interview? We can’t remember.
What Ifan just achieved is the stuff of genius. It doesn’t matter what happens next, Ifan grabbed the attention of a distracted Nigerian audience for a full day, and that is more than enough for him to give himself a fine pat on the back.
PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, opeds etc) send us a mail on [email protected] titled TMB. Let’s share the insight together!
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