Naij.com made an announcement: a new platform that will enable it aggregate content from all over the blogosphere to be published on their website and app.

It’s called the Naij.com Blogger Network. Content from any blog owner -from writers to photographers and everyone in between.

To be sure, Pulse and Naij are doing the Nigerian online space a favour (and now, Linda Ikeji Media with those free cashflows): they are able to put out a lot of experiments and see if they are validated in this space. With the financial and people resources, they become a sort of door-opener for the rest of the industry on what works and what doesn’t.

Naij had a network of columnists experiment early in the year. It didn’t continue – no doubt because women caught ‘pants’ down are a safer bet in this market ).

This new experiment comes in the same vein, trying to see if a media platform can leverage the existing networks of writers and creators online.

All of which sounds brilliant.

Until you get to the general housekeeping.

Am I eligible?

To become part of the Naij.com Blogger Network you, first of all, have to have a blog. It doesn’t have to be a super-well-known one as we are especially interested in featuring new talents. The thing we’ll primarily look at is CONTENT.

What’s in it for me?

We don’t pay for blogger submissions, but we offer 17m monthly unique visitors on our website and app as well as a combined 5m+ Facebook followers. The most interesting stories will be featured in slots we use for our own editorial exclusives.

Apart from that all texts will have your bylines, of course, and links to your blogs and social accounts bringing you high-quality traffic and recognition boost for your personal brand.

We will also be holding special projects and even events for partner bloggers, not speaking about the numerous job opportunities at our ever-growing editorial team.

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AH, that’s where the whole thing falls apart o. Have you met Nigerian bloggers?

For them to ‘compete’ to get on a platform that pays them nothing? You have jammed block.