In an age where many media platforms are making the move from text to video, it’s surprising (to put it one way) to see one pivot from video back to a more traditional text-based platform.
Such is the case with Ndani TV, which has quietly launched its Ndani Lifestyle blog.
The website, as the name suggests, focuses on lifestyle, and offers a mix of entertainment updates and (again) lifestyle tips. Or, if you go by their definition, “Ndani Lifestyle is your ultimate guide to African life and style. From your daily dose of what’s trending in the Fashion and Beauty world, to the best of Entertainment and Pop Culture – we have it covered. Discover new places, explore cities and experience Africa like never before. Powered by GT Bank.”
Your guess is as good as ours regarding what the game plan here is, but for a platform which has not just become incredibly popular due to its video content, but is one of the leading voices in the Nigerian online TV space, this was certainly an unprecedented move.