Opinion: Move over Twitter? Why Instagram will be the next big social media platform

2 Responses

  1. Ajoke says:

    Hmmm, I happen to think otherwise…

    First, Instagram is only available on select mobile platforms (ios & Android). The exclusivity of Instagram is part of its appeal (especially to it’s younger audience). If they expand, that goes away, if they don’t expand, they limit their growth.

    People can access Facebook, Twitter & other social networks from so many different platforms. You don’t have to have a specific device or even an internet connection, you can send updates to Facebook & Twitter via SMS.

    Furthermore, I happen to see the aquisition of Instagram by Facebook as a purely strategic move. No one buys a company with no revenue and low revenue potential for a billion dollars. Prior to the entry of Twitter, Facebook was the one stop shop in terms of social sharing (photos and statuses, links, messaging, etc). When Twitter came in, and with all the changes that Facebook started implementing, it pushed people away and they could share their lives on another social network that had more appeal.

    Facebook still had somewhat of an edge/ leg-up in terms of their photo sharing features combined with everything else they offer but when Instagram started becoming popular in the mobile sphere, Facebook saw that as a threat because they had been trying to increase their usage through mobile platforms. If you search “Facebok” in the Apple Appstore, they have at least 3 applications (1 regular facebook mobile app, one strictly for photo sharing that looks EXACTLY like Instagram, and one for messaging).

    No longer would people care to upload entire albums to Facebook when they could do so easily and share in a fun quirky way on Instagram. The aquisition was purely to protect themselves from becoming completely obsolete in the social media world. Even if people decrease their Facebook usage due to Instagram, they own it now so they still have the power.

    I find it extremely odd that Facebook has an ios photo sharing app that is literally a dupe of Instagram. I’m not sure if they released this before or after they acquired the company (I think it was after) but it just seems odd.

    Anyways, I think Instagram is cool but I don’t think it will be “the next big thing” per se even though it already has a lot of buzz and growth. The things that make Instagram appealing, exclusivity and simplicity will push users away if they expand in the wrong direction or make drastic changes.

  1. October 12, 2012

    […] respected man in the social technology scope published an article two days ago. In the piece, he gave several reasons why Intagram, the photo sharing app acquired […]

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