I had to pen down this rant. It’s to express my displeasure with the consistent efforts by some people to change the Olajumoke’s story.

They are happy for her breakthrough they said , but feel it’s getting too much and unjustified. While they claim to be happy for her new status, they seems unhappy with the way the bread seller turn model is getting attention and endorsements.

To them, this attention should be given to the educated, not the unlettered bread seller turned model. They systematically attack those that had given her endorsements, indirectly sending others away, yet claiming they are concerned about her well being, forgetting that the more endorsements she get, the more her and the people around her
would be educated and liberated.

According to those not finding her story exciting, the public should not be carried away by her luck, as if someone actually said people should be carried away. If people are using Olajumoke as a prayer point in church as they claimed, it’s not because they no longer want to work hard, they are just asking for God’s favor in their hustle. To use the coinage of Adekunle Gold, they want God to pick up their call.

It is important to remember that Olajumoke herself found favor while working. She was not sleeping at home. Despite being a hair dresser in Ire, Osun state, when things weren’t working well, she didn’t just give up and resign to fate, she stepped up her game, left her comfort zone and head straight to Lagos to work harder.

This is how she became a bread seller. The Olajumoke story is that of an hard working lady who never gives up during the tough time, so why are we trying to paint it
otherwise?

Some are already finding fault with her husband and how he carried their baby in a photo. All sorts of belittling words have been used to describe him. This is how media easily breaks up family, but I plead, don’t break Jumoke’s marriage.

Others are also complaining about the hypocrisy of the corporate organizations which I also agree with, but the question is, why now?

The corporate organizations have always been showing their hypocrisy since time immemorial, why weren’t there any publications in the past about these hypocrisy until the Jumoke’s story broke out? Why can’t these story tellers wait for Jumoke to finish cashing in on her instant fame before trying to change the narration?

Some others are even posting other people’s picture in almost Unclothedness, claiming it is Olajumoke. It’s all geared toward generating negative commentary about her, but why are some people like this?

The latest is the comparison of Olajumoke with others, especially the Unilag graduate who graduated with 5.0 Gp. They are wondering why the accomplishment of brainy graduate is not attracting attention like that of Jumoke, the bread seller. May be they should also ask those foreign media’s since they claimed we are elevating beauty over brain.

But on a more serious note, is Jumoke really that beautiful? Certainly, she is not the most beautiful model in Nigeria. For me, one thing is certain,most of these narratives are misdirected, misplaced and wrongly timed. Very few are truly purposeful and show true
concern.

In addition, Some even said rather than be a model, they should open a bakery for Jumoke to continue selling her bread. To them, that is more sustainable than modeling. My message to you all is that, for Olajumoke, it’s God, not beauty. So, stop hating the success and height Jumoke is attaining.

Stop comparing Jumoke with others. You can score 5.0 gp, but you can’t bless yourself. GP is not success, it is not an invention that could benefit humanity, it simply reflect the efforts the fellow put into studying what other people had written.

Many uneducated, or informally educated people do more hard work than we in the formal setting, who will celebrate them?

Let me state once again that, Jumoke’s success is not her doing, it’s God’s doing. If you want to ask questions about how she is growing, ask God. But don’t be mistaken please, those companies giving endorsement to Jumoke are not helping her, instead, they are tapping from the blessing of God deposited in her and the global fame she achieved within a short while.

She is not just famous in Nigeria, it’s global. Nobody asked CNN and other foreign media to project her, it’s God.

At the moment, any good business knows that the only sure way to pass message across or showcase your company, product or services for national attention is through Olajumoke. Sign her, sign your wide publicity, ignore her, to use a popular coinage, it’s at your own peril.

It’s not for her beauty or style that they patronize her, it’s just the mercy of God. When the mercy’s of God come down, Anu oluwa lo so kale. It’s not by power or brain, it’s just reaffirming the supremacy of God over human. It’s beyond comprehension.

Some people may be trying to kill her story, but God would do what he plans to do. Olajumoke is not the only model in Nigeria, there are thousands of them. Her story is different because it’s a design by God.

She is not the most beautiful in her village, not to talk of Nigeria, she is just the chosen one. Can’t you get it? She represent what God can do. Something out of nothing. So, stop saying they are praising Jumoke, God elevated her and there is nothing we can do about
it.

The truth of the matter is that, no company would give Jumoke free money, she needs to offer a service in return. The only service she can offer at this time is modeling. She need as much patronage as she can get. Whether the corporate organizations are hypocrites or not, let them patronize Olajumoke. She needs their patronage and endorsements. While it is good that  we should encourage these companies to be more socially responsible, we shouldn’t kill the boom of Olajumoke.

Should these corporations withdraw their endorsement for her owing to criticism, we would be left with nothing, other than a bread seller. But God, who favored Jumoke did it all, and we should stop seeing her as a threat to hard work, education, brain and
purposeful planning.

There is limit to the success one can achieve by himself, but when God is involved, it’s limitless. My phone battery is down, it’s time to sleep. Wake me up when Jumoke seals an international endorsement deal, it’s God, not beauty.

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Mr Right is a blogger and a PR consultant and can be reached on
[email protected]

Op–ed pieces and contributions are the opinions of the writers only and do not represent the opinions of Y!/YNaija