Problem solved: Ladies, this bra will solve your ‘love handle’ problems (LOOK)

You think you’ve picked out the perfect dress for the office Christmas party, but a quick glance over your shoulder into the mirror reveals the dreaded truth: back fat.

Unsightly bulging bra lines and ‘armpit cleavage’ have been revealed as one of the most common complaints among women.

So in response to this, Sainsbury’s have created a special skin-smoothing bra to banish lumps and bumps on your back for good – and it costs just £10.

Before: A woman wearing a standard bra
After: A woman wearing Sainsbury's Back-Smoothing Bra

Before and after: Sainsbury’s Back Smoothing Bra’s straps are closer to the centre to avoid unsightly armpit cleavage, and the bra is free of elastic to ensure it doesn’t dig into the skin and cause rolls

The appropriately named Back Smoothing Bra is made from Powermesh fabric, the same body-shaping fabric used in control lingerie, and features a wide back panel to compress any bulges and create a smooth, streamlined back that emphasises the waistline and hides the effects of festive overindulgence.

The model spent a year in development, and one of its key features is that the fastening has been positioned at the front, between the cups, to avoid visible bra lines.

The bra’s straps have been moved closer to the centre of the back to avoid unsightly armpit cleavage. The bra is also free of elastic to ensure it doesn’t dig into the skin and cause rolls.

The front: The new bra fastens at the front to avoid visible bra lines
Sideways: The bra claims to banish 'armpit cleavage'

Back to front: The bra spent a year in development, and one of its key features is that the fastening has been positioned at the front, between the cups, to avoid visible bra lines at the back

Available in black with a pretty silver clip front fastening and a feminine, flattering T-shirt bra cup, the bra is discreet, and aims to banish the image of control underwear as big, grey and worn by Bridget Jones.

‘Both flattering and functional, we want our customers to know that Sainsbury’s has got their back this Christmas and it’s looking great’

Toni-Ann Lindsay, Sainsbury’s Lingerie Buyer said: ‘Our in-house design team has engineered this Back Smoothing Bra after “back fat” was highlighted as one of our customers’ biggest body concerns.

‘Both flattering and functional, we want our customers to know that Sainsbury’s has got their back this Christmas and it’s looking great.’

The new bra is available in 50 Sainsbury’s stores nationwide from today, the Back Smoothing Bra is £10 and ranges from sizes 34-38 B-DD and 40C-DD.

Toni-Ann Lindsay, Sainsbury's Lingerie Buyer said: 'Our in-house design team has engineered this Back Smoothing Bra after
Invisible lines: One of the bra's key features is that the fastening has been positioned at the front, between the cups, to avoid visible bra lines

Toni-Ann Lindsay, Sainsbury’s Lingerie Buyer said: ‘Our in-house design team has engineered this Back Smoothing Bra after “back fat” was highlighted as one of our customers’ biggest body concerns’


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Comments

  • Before and after??? Before and after what? 5months of ıntense workout? Dıd the bra also slım her arms down?

    Looks lıke the bra wıll be a good ıdea and mıght really help wıth handles. Don’t see the need to exaggerate the results.

    levite December 21, 2012 6:01 am
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