Samsung takes two football loving kids to London for Chelsea FC’s ‘Dream the Blues’ campaign

Chelsea press kit

by Isi Esene

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today that the Dream the Blues campaign will have its finale in London from May 14 to 20, inviting 14 football-loving kids from seven countries to support and encourage their dreams.

Samsung launched the Dream the Blues campaign in January 2013, spanning seven countries across three continents – Mexico, Brazil, South Africa, Ghana, Nigeria, China, and Thailand. From Nigeria, two children have been selected from the SOS Village and Compassionate Home orphanages.

Out of the 1,400 candidates and participants of the local youth football camps, the most passionate 14 children have been selected to join in this Blues Camp in London, two kids each from seven countries.

The kids from different languages and cultural background will build friendship, share dreams and communicate via football during this week long program held at the Cobham Training Center in London, the Chelsea FC’s training ground. The key highlights are:

– Meeting and mentoring with their heroes- the Chelsea player and the Dream the Blues ambassador – Torres, Mata, Oscar and Moses

– Training with the Chelsea FC foundation coaches

– Match with Chelsea foundation youth team

– Watching a Chelsea FC’ game at Fulham

“We are proud to continue our support for the dreams of the youths through football experience,” said Yung Kook Lee, Vice President and Head of Global Sports Marketing at Samsung. “Samsung believes in supporting and motivating youths to discover and expand possibilities for themselves. We hope this camp in London to be a meaning step and a great opportunity for the participants to come closer to their dreams.”

The campaign is an expansion of Samsung-Chelsea FC Youth Football Camp program, which is an ongoing effort of the company since 2007, benefiting and inspiriting more than 6,000 youths from around the world of 9 to 13 years old.

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