Rihanna showed off her demure side as she launched her new fragrance Nude in a virginal white dress and minimal make-up.

The 24-year-old Diamonds singer glimmered in the white gown with lace finish at Macy’s Westfield for her third perfume launch.

Accessorising it with a gold chunky necklace, which is believed to be a gift from Chris Brown, the star smiled sweetly as she posed with the curvy bottle of scent.

Spritz: Rhianna looked gorgeous in a simple white gown and gold necklace

Hosting the event Rihanna, who also met eager fans, couldn’t stop smiling.

Speaking of the fragrance, which is her third, Rihanna told Women’s Wear Daily: When creating my first scent, Reb’l Fleur, I wanted it to be a really strong scent – daring and bold. I have gotten more personal with Nude.

Online the new perfume is billed as: ‘Having fruity aromas of guava, mandarin and pear are located at the opening of the composition. The heart is blended out of white flowers: gardenia petals, velvety Sambac jasmine and creamy orange blossom.’

A gift: Rihanna recently posted a snap of the same necklace saying ‘He told me “you better not give it away”‘

He told me “you better not give it away”‘: This picture sparked a flurry of comments from Rihanna’s Twitter fans

She does demure! Rihanna looked innocent in a white dress with lace finish

And although Rihanna may have been picture perfect at the event it was a change to the raunchy snap she shared on Thursday which showed her planting a kiss on her former flame Chris Brown’s cheek.

In a caption the 24-year-old also refers to Chris, 23, as her ‘baby’.

The tender image shows Rihanna wrapping her arms around Chris’ neck was he keeps his head down and she nuzzles into him.

Picture of innocence: Rihanna with her third fragrance

Chris crouches on a sofa while Rihanna is cross-legged beside him and leans into him, sporting tiny white shorts and a matching top.

She wrote alongside the telling photo: ‘I dont wanna leave!!! Killed it tonight baby!!!’

– Daily Mail UK