by Chi Ibe
Just in time for Christmas, the 10th issue of Y! Magazine is out, and this new edition is certainly a first for a lifestyle magazine in Nigeria. The magazine, unveiled exclusively to invitation-only guests at the Annual Y! Magazine Black Ball in Lagos on Sunday, 16 December 2012 has controversial singer and actress Tonto Dikeh on its cover – but, in a bold move, it’s an illustrated cover!
“We are excited to have pushed the envelope,” said its editor-in-chief, Chude Jideonwo. “Y! Magazine launched with a bold artistic presentation which was the Omotola cover, and it’s a tradition we have re-ignited. In the new media space, the place of the magazine as a conversation starter might be undergoing a makeover, but the art and essence of the magazine should remain the same.
“It stands at a unique position as a media event and a cultural catalyst, provoking and driving the popular dialogue with features, conversations, imagines, narrations, even controversy. Like the venerable magazine editor Tina Brown has said – you want to publish something that generates energetic debate; otherwise, why would you want to publish it?”
With a cover story themed “How do you solve a problem like Tonto Dikeh?” that investigates the cultural phenomenon that Ms. Dikeh has become, it kicks off a new Y! Magazine cover philosophy to give deeper insight, beyond predictable interviews, into the Nigerian culture and issues zeitgeist.
The cover illustration is by Bolaji Iwayemi, and the photography for the inside pages is by the iconic Kelechi Amadi-Obi, with styling by the impressive duo of Toyin Lawani and Tiannah Styling.
As always, Y! Magazine is a skilful mix of issues, lifestyle, and culture. There is a feature on Nigeria’s visionary mega-church pastors, another on sex and the single Christian, ‘Under Attack’ which explores Muslim stereotypes, and ‘Believe it or Not’ which interrogates young Nigerian atheists.
The delicious 8-page Christmas Special shares the colours, designs, movies, and songs that should keep you company this season, and over a dozen celebrities – including Wizkid, Toke Makinwa and others – share what they call their ‘most memorable Christmas.
The entertainment pages include interviews with Iyanya, Joseph Benjamin, Andre Blaze, Dammy Krane, and Niyola, and Y! Magazine also unveils the first in its Annual Y! Magazine Best Dressed List – 20 young celebrities make the list this year!
Don’t miss the exclusive interview with former President Olusegun Obasanjo at his Ota residence.
And for Y! Magazine, its last issue for 2012 is also one for celebration. “We do know something about faith. If we aren’t making a big deal about our big move in being Nigeria’s first illustrated lifestyle magazine cover, it is because of our facility with faith,” said its editor’s letter this edition. “Faith in trusting the global-citizen bonafides of our readers as we push the envelope with the concept and content of our covers and our magazine. Or for that matter to be the one magazine that has not missed one edition since it launched 30 months ago in this famously impossible media market.”
Y! is available in stores and with vendors in Lagos, Abuja, Port-Harcourt, Benin and Owerri. It is also available in all House of Tara Stores in Lagos, Abuja, Ilorin, Port-Harcourt, Benin, Kano, Ibadan and Kaduna and with Y! campus representatives in 19 states within the country. You can also pay for the magazine with your mobile phone and have it delivered to you at no extra charge.
HOW TO PAY WITH YOUR PHONE AND HAVE IT DELIVERED TO YOU AT NO EXTRA COST
- 1. Go to www.pocketmoni.com and download ‘Pocket Moni’.
- 2. Click on the ‘Send Money’ option and enter our phone number, 08173000001, and then enter the amount you want to pay us.
- 3. You will be prompted to enter your pin, which would have been given to you on registering for the app, and click ‘Send’. The transaction is instant; the money will be debited and we will receive an alert immediately.
- 4. OR you can click the ‘Bank Account’ option. Put in our bank details Ecobank 0052126539 and our phone number 08173000001.
- 5. We will have the magazine delivered to you in Lagos at no extra cost! (Out-of-Lagos deliveries will include postal charges)