The thread: Is Nigeria’s market big enough for e-commerce?

A report by Swedish investment firm Kinnevik AB on its investments in E-commerce startup Konga, revealed that even though Nigeria boasts a population of 180 million, Konga has just 184,000 active customers.

Is the market big enough to sustain an e-commerce business? Take a look at the thread below.

Based on the fact that only 0.5% of Nigeria’s population (1,000,000 people) earn N200,000 a month and above, and the minimum wage is N18,000 a month, how many E-commerce businesses can thrive in this environment, particularly in a time of recession? Time to face reality perhaps.

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