Apple recently gave millions of iCloud+ users access to Apple TV and Apple Arcade at no extra cost beyond your iCloud subscription, and while many are excited about the new perks, we are wondering: is this truly genuine, or is there something behind the thoughtful gesture?
In this article, we will explore the possible reasons behind iOS services being offered at the lowest price of ₦1,300 and why users should be suspicious of the Apple TV access included in their subscription.
What is the Marketing Strategy Behind the Apple TV Streaming Service?
Prior to the introduction of this streaming service, millions of people had no access to Apple TV, and Nigeria was among the countries where people could not subscribe. The introduction of this service and subsequent use of the streaming platform would inadvertently lead Nigerians and other users to become attached to the streaming app, its shows, and movies.
Their attachment to it would significantly increase the number of users on the app and make it easier for Apple to raise subscription prices, in the hope that people have become attached enough to eventually pay for the streaming platform.
What is the Future of Apple TV and iCloud Subscription?
Other streaming sites like Amazon Prime, Disney+, and Netflix have increased the price of their subscriptions in the last few months, and at no cost beyond the iCloud+ subscription, Apple TV and Apple Arcade have been added; it could signal the rollout of many things like the following:
- Subscription Price Increase
Introducing Apple TV to these users could help prepare them for a significant increase in the price of the iCloud subscription. By increasing the benefits of the subscription, they could convince users to upgrade or pay more than usual.
- An Increase In Apple TV Users
Another factor that could have influenced Apple’s decision to allow millions of new users to access Apple TV could be an intent to increase the number of users on the streaming platform. Prior to this, many people could not access the streaming platform in their countries; this could equally be a rollout to announce that the streaming service is here to stay for everyone.
- It Could Be Temporary
The Apple TV inclusion could be a temporary feature for Apple users, in celebration of something Apple has not yet shared. Big corporations have been known to offer users access to things to include them in the celebration without running too much of a loss.
- Market Expansion
Similar to the strategy of acquiring new users for the streaming platform, iCloud+ Apple TV access now reaches 170 countries, including 59 previously untapped markets. Thus making it a possibility that this is a marketing rollout and expansion that does the work of introducing without coming across as aggressive marketing.
What do we think?
While it is impossible to ascertain if this move by Apple is a scam, for the foreseeable future, it presents new streaming options for users and can also be viewed as an added benefit. At the end of it all, if subscription prices increase, new users can decide whether it is worth paying extra or let it go.
