I found it interesting that Tyler did that with Temptation, hiring Kim Kardashian because she has 16 million Twitter followers, which would seem like a brilliant marketing plan. He has one of the biggest Twitter personalities out there in his movies, and he had one of the worst box office weekends…It’s not a failure, but it did worse than his movies usually do just based on him. I thought that was an interesting finding. Your experiment didn’t work.
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