Beyonce premieres intense new video, upcoming album inspired by Fela Kuti

by Ore Fakorede

‘Run The Word (Girls)’, the lead single from R&B queen Beyoncé’s upcoming album may be underperforming on mainstream charts, but that has not curbed the fourteen-time Grammy winner’s passion in anyway. The artiste, who is currently mentoring the finalists on music reality show American Idol, premiered the intense music video of the single and unveiled the cover of her highly anticipated fourth studio album yesterday.

Filmed in Los Angeles and the fiery-hot Mojave Desert, the music video is directed by movie-maker Francis Lawrence who was in the driver‘s seat for Will Smith‘s blockbuster ‘I Am Legend’, Justin Timberlake’s ‘Cry Me A River’ and Lady Gaga’s ‘Bad Romance’. In this five-minute clip, Beyoncé plays the powerful leader of an army of female revolutionaries who face-off with law enforcement agents in a remote hideout.  Featuring over two hundred dancers, two hyenas and a lion (among other animal cast members), there’s plenty to keep the video’s frames looking busy. Actor Collins Pennie (who played troubled rapper/actor Malik in the ‘Fame’ movie) cameos as one of the good guys.

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