BLOG: #PowerofSocialMedia: 12-year-old cancer patient creates YouTube channel that inspires million

A 12-year old girl is an Internet sensation and inspiration to millions as she has shown her makeup skills on YouTube and gotten the attention of hundreds of thousands of people.  Talia Castellano created a YouTube channel called “Make-up is my wig.”  The channel has over 100,000 followers and is growing.

Castellano appears in the videos bald and shows viewers how to apply different kinds of eye shadow that she finds when shopping.

The little girl lives in Orlando with her family and was diagnosed with cancer at the age of 7.

“I saw other girls making makeup videos on YouTube and thought it would be fun,” Castellano told “I put one up and ever since then it gotten more and more popular. It’s cool that people are now seeing that fighting cancer is not just about chemo, and that there are different things that help us through the journey. For me that was makeup.”

Over the last year, Castellano has posted over 150 videos onto YouTube, mostly about makeup and cancer awareness.  She recently made her audience aware that her cancer has spread to her bone marrow.

“I know it’s a lot to take in. Right now I am leaning to not doing [the treatment] because I don’t want to go through that,” Castellano says on the video. “The chances of not surviving are fewer than surviving. If we even find a match, if my body rejects it then I am screwed, I went through all that crap for nothing.”

She even reflects on her journey of having cancer at such a young age.

“The journey of having cancer has been amazing, but every journey has to have an end,” she said.

“I’m only 13, I shouldn’t have to be doing this…  It’s really not fair for kids to have cancer and it really frickin sucks.”

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