Fela Durotoye celebrates 41st birthday with new book release

by Chi Ibe


Celebrated nation-building strategist and multi-award winning inspirational speaker, Fela Durotoye turns 41 today, May 12, 2012.

Just like he did when he hit the big 4, with 40 days of impact and 40 events spread across several Nigerian states; this year, he is celebrating with the release of his new book – THE SUBORDINATE.

According to Durotoye, The Subordinate, subtitled: becoming the right candidate for promotion always, is one of his first written works and has gone through years of pruning, re-writing. The principles and anecdotes presented in it have also been tried and tested over the years.

This highly anticipated title by Fela Durotoye is a first of its kind in Nigeria in many regards. It is a 165 page full-coloured book, garnished with exceptional graphics and pictorial representations. Measuring about 25cm in width and height dimensions, it is a thoroughly researched and well presented coffee table book.

On why he decided to write this book, Fela Durotoye says, “the truth is that, most employees and subordinates are unfulfilled on their jobs, partly because they do not love the jobs they have and mostly because of the so called bad bosses.”

“The issue is that, your boss has certain expectations from you as a subordinate, which may be quite difficult to express to you up-front. This is because most bosses believe that their subordinates should know these things somehow even though no one ever tells the subordinates about them.

“Some bosses may also be quite concerned that their subordinates may consider them manipulative if they expressed such expectations directly. Yet these expectations find a way of becoming the real appraisal issues that determine your appraisal ratings even though you may never find them on your appraisal forms.”

In this book therefore, Fela identifies these secret Key Performance Indices (KPIs) from the word SUBORDINATE itself. “Throughout this book, I will help you understand why your boss has these unspoken expectations. I will give you the secret keys to your boss’ heart and you will discover how they can help you win the admiration of your boss and how you can naturally become the right candidate for promotion always,” he says.

The book also comes with a foreward from Mr. Foluso Phillips, the Executive Chairman of the Phillips Consulting Group, a business and management consulting firm with offices in Lagos, Johannesburg, London, and Kenya. He is also Fela’s former boss.

“In over a decade of knowing Fela, I have seen him practically live out the principles highlighted in this book. Therefore, I am confident to certify that the contents are not just the theoretical illusions of an author. Rather, they are practical keys – or should I call them secrets, for a more accurate description of what they really are – that can be lived out by everyone and that will deliver the desired results of getting you to the top of your career ladder in the shortest possible time.”

Mr. Phillips who is also a qualified Industrial Economist, a chartered Management Accountant of the U.K., and a chartered Accountant of Nigeria, says, “It can be most challenging for any individual to fail in the work place, especially if it’s because they are disconnected from their boss or were never even connected in the first place. I advise every organisation to acquire this book as a ‘must read’ for every employee and encourage them to act out the factors highlighted.”

The book is available immediately in the United States and parts of Europe for $20 only at www.thesubordinate.com. Visitors to the site can also get a sneak peek into the book.

According to Mr. Durotoye’s publicist, ‘Seun Salami, readers in Nigeria can also place orders for the book immediately via the website, but it will be available for direct purchase and delivery in Nigeria for N5, 000 as from June 1, 2012.

This book is not for everyone. It is for the people who wish to fast-track their career rise. Consider it as the hidden treasure chest of secrets that most bosses may never share with you about what they consider to be your real access to a career fast-track.

We wish Fela Durotoye a Happy Birthday and many more years of impact and service to Nigeria.

Leave a reply

Your e-mail address will not be published.

One comment

  1. Please explain to me why it is 5000 naira here and 20 dollars abroad, just want to know why

cool good eh love2 cute confused notgood numb disgusting fail