by Ifeanyi Dike Jr
Editor-in-Chief: Julie Odia
The first time I saw a copy of WOW Magazine, I thought “O well, it’s probably just another pile of fashion pages.” Then, I bought my first WOW, the Ini Edo issue. After I went through it, I went hunting for the previous three issues.
The cover is so very glossy, above average glossy, in fact, it’s so glossy that it ends up looking like a desperate cry for attention. With less than ten advert pages per issue, WOW retains space for real content. That’s a rare quality for an 80-something-pages magazine on today’s newsstand.
It’s a known fact that most readers of fashion magazines are not really readers, but lookers who go through the pictures. WOW is 80% pictures good enough to look at – most pictures go with rather robust commentary for a picture.
The writing is impressive, elevated but still simple, and so is the layout. The stories are topical, captions attention grabbing, the design direction is creative enough to get me excited and that doesn’t happen often.
A couple of pictures aren’t as sharp as the rest, hence reducing the value of the pages they sit on.
WOW clearly has an assured future in the magazine business. Am I going to get the next issue? Yes, I will.