One of the most famous reality TV shows has finally made its way to Nigerian shores. Sponsored by telecommunications giant Airtel, Nigeria’s Got Talent held a press conference announcing the start of the show, Nigerian Entertainment Today reports.
Originally a British TV show, the format became wildly successful and soon spread to 39 other countries. Optima Media Group (OMG) acquired the franchise for the Nigerian version and announced the kick-off on June 27, 2012. Rotimi Pedro, the managing director/chief executive officer of OMG made the announcement, saying that the show was essentially trying to explore different facets of Nigerian talent beyond music and film.
The chief operating officer of Airtel, Deepak Srivastava, also spoke praising the show’s premise and announcing that Airtel would be backing the show for the next three years, according to Nigerian Entertainment Today.
The project co-ordinator, Tiwalola Medubi announced that Lagos, Ibadan, Abuja, Benin, Warri, Calabar, Port Harcourt and Enugu would be the cities hosting auditions for the show, and that the 18-episode series will award the winner with N10 million.
The announcement revealing the show’s judges and host will come at a later date.