by Lekan Olanrewaju
Guaranty Trust Bank is gearing up to launch an online television platform called Ndani TV. This comes just as the bank launches a quarterly online magazine, Ndani – the magazine has been in existence for about two years but is now aggressively open to the public.
The bank said “Ndani was borne out of our desire to project Africa to the world. It is our gift to mother Africa and our opportunity to make her proud. Through this platform, we would tell the world about Africa; her vast culture, numerous natural resources, beautiful landscape, exceptional talents and rich history.”
Among the shows to be broadcasted include Young CEO, which will feature and profile young entrepreneurs, as well as an entertainment industry focused interview series titled “The Juice” to be hosted by popular radio personality Toolz.
There will also be an acoustic music show called Ndani Sessions, featuring artists such as Bez.
The platform is set to launch on Thursday April 5th. Check out a promo video below as well as http://ndani.tv for more information.
What do you think? Can a corporate brand drive a successful TV show?