New Mavin Record Label artiste Iyanya Onoyom Mbuk has given reasons why he joined the label.
The “Kukere” crooner who announced on Monday he was now a member of The Mavin told The Cable that the “Don Jazzy factor” played a key role in his decision.
Iyanya said, “It’s official, I’m now a Mavin and we’ve dropped the first single and there’s more coming. Everything is official, it’s not a production deal or anything. I’m part of the label, so I look forward to more hits and I look forward to more achievements.
“We needed the Iyanya brand to work with somebody who understands the music industry and can help me fulfill that dream. Making sure that I get my music right is the most important thing.
“We needed somebody who can help bring the real Iyanya to life, the singing Iyanya but at the same time commercialise the music.”
He said he decided against setting up his own record able due to the stress involved.
“It’s not hard for me to set up my label. It costs N120,000 to register a label. It’s nothing. I’ll put the name out there, I’ll make noise, but after that what’s next?
“I’m not saying that if I tried it maybe I won’t do it but I don’t want to take any risk. My brand alone demands a lot, it demands a whole lot.
On his relationship with Don Jazzy, he said, “The thing about me and Jazzy is that every time we work, it’s just very smooth and it’s always productive, so we just said let’s make it official.
“I made the decision to join Mavin because I saw that they have what I want. First of all, Don Jazzy is an amazing producer, musician, legendary. So working with him, or having him supervise my projects is a blessing for me. I’m just trying to get it right.”
Dolapo is a writer and journalist who works with YNaija. He has interests in Christianity, politics and sports.