By Our Reporter
Kevin Lucciano Gabriel, chief executive of Questionmark Entertainment has been active for over a year following the hiatus after widely reported problems with artistes under his label.
The record label executive and his new team have been hard at work in a bid to re-charge the entertainment company. Towards that, the label recently has brought a seven man – six guys and a female makeup artist – video production team to Nigeria for an extensive video production project. Tough Sunday is a South African based video production company and directors of 2009 MTV Africa Music Awards winning ‘Mpitse’ video for South Africa rap artiste, HHP.
On the decision to have seven South Africans instead of a Nigeria based director, Questionmark Entertainment president, Lucciano Gabriel said it is in fulfillment of an agreement reached between the two companies – Tough Sunday and Questionmark Entertainment.
Earlier in the year, Questionmark Entertainment opened an office in South Africa with the acquisition of Pyramid Studio and Entertainment. “Questionmark would be representing Tough Sunday Productions in Nigeria,” he says.
The record label executive also informed that the work load and schedule of their preferred Nigerian video director was also a reason why the partnership with the South Africa video production company was reached.
“We tried some emerging directors and till date they are yet to deliver videos that meet the standards Questionmark has come to be known”, a label representative says. “We still have over 2 million naira with Nigerian directors for previous video projects that are yet to be delivered.”
Tough Sunday shot a total of seven videos – two each for three of her artistes signed to Questionmark Entertainment and the seventh for an emerging music trio – Def Lords. “This would not be the last time we would be coming to Nigeria, we would be shooting TV productions and TV commercials in future and we look forward to coming to Nigeria often,” its Producer, Dan Odandeel said.
Questionmark Entertainment has been at the forefront of the entertainment industry. The label arguably redefined video production as in 2006, Modenine who was then signed to the label won three plaques at the Channel O Music Awards for the video ‘cry’ executive produced by Questionmark Entertainment. Another achievement is the Questionmark All Stars featuring artistes on the label then – Street monks, Silver Saddih and Modenine. The ‘Street life’ got to number 3 in rating after Madonna and Black Eyed Pea on MTV- world chart express and Silver Saddih and D’Accords’s videos topped charts on MTV base and Channel O respectively.
The label has since re-emerged with three new artistes; Harrysong, D’Supremes and Ego, shooting two new videos for each of the artistes.
Watch the videos!