by Sola Fasasi
There are only a few days to go to the first ever #Hashtag party, and we’re excited to unveil the lineup!
The quarterly #Hashtag – a night of music, fashion and networking – will be hosted by hot new online brand YNaija.com (sister brand to Y! – TV, Radio, Magazine) and music label Chocolate City and will hold at 6pm in Swe Bar, Onikan on Saturday, 23 July.
Chocolate City, of course, is home to the uber-talented M.I, Ice Prince, Jesse Jags and Brymo – and all of the Choc Boys, who rock the clubs and your radio sets will be bringing the room down at #Hashtag!
“In between jamming to the hits from the Chocolate City factory, as well as performances by YoitsBeazy and EFA, Emeka Smith will treat us to comedy, while a brilliant duo – Andre Blaze and The Beat FM’s Oreka Godis – will be the hosts of the night,” said a statement from the brand. “Did we mention that the whacky Denrele Edun will also be hosting a secret segment? Well, now you know!”
As if that were not enough, Souza, the talented runner up of the quarterly YNaija Cutting Edge Competition, and other young designers will showcase their latest collections. There will also be music from the winner of the quarterly YNaija NextBigThing Competition, Runz. He’s definitely one to watch out for!
“The whole point of #Hashtag is to creatively mirror the exciting essence of the new social media age,” says Adebola Williams, who is Managing Editor of Y!/YNaija. “The things that drive online conversation are essentially music, fashion and social networking, and at this event, those three will be in convergence, and we will use that convergence as a platform to expose new stars to Nigeria’s constantly expanding pop culture space – it’ll be a night of the brightest fun!”
Y!/YNaija is reputed as “the high priest of Nigerian pop culture” and more information is available on www.ynaija.com. The event is strictly by invitation.