by Yemi Olowu
MTN, in conjunction with Style House, will launch the first ever MTN Lagos Fashion and Design Week (LFDW) on October 26 2011 in Lagos, Nigeria. The 4-day event will see the Eko Hotel Expo Centre transformed into a hub for the brightest stars in Nigerian fashion and design, through to October 29 2011. The MTN LFDW is a bold advance for the Nigerian fashion industry in its strive for global recognition. By providing a world-class platform for designers to showcase their work to their target audience, the MTN LFDW aims to promote the business of fashion in Nigeria and to nurture emerging talent.
“The 4-day event will showcase the best in Nigeria fashion and design, with design exhibitions and installations running during the daytime, and runway shows in the evening. Designers like Jewel by Lisa, Odio Mimonet, Lanre Da Silva Ajayi, Ituen Basi, Exclamations Couture, Gozi, Maki Oh, Grey, Bridget Awosika, Kelechi Odu, Okunoren Twins, Anita Quansah, Sunny Rose,Nkwo and more, will show their New Season’s Collections at the MTN LFDW during the evening. The day-time segment of the MTN LFDW will feature a range of potential exhibitors like Kelechi Amadi Obi, Banke Kuku, Urban Living, Nike Art Gallery, Colours in Africa and more,” the organizers revealed.
The MTN LFDW Awards, supported by Vlisco Real Dutch Wax, will also serve as the culmination of the MTN LFDW Awards 2011 for young fashion models and designers. At the MTN LFDW, the 12 finalists in each category of the Awards will be presented before a panel of judges, the press, and the fashion cognoscenti. The talented finalists were successfully gleaned from screenings in Lagos, Port Harcourt and Abuja, and the declared winners of the MTN Young Model of The Year and the MTN Young Designer of The Year will each go home with a cash prize of N1, 000,000 and a brand new Hyundai Jeep, courtesy of MTN.
The MTN LFDW is supported by other global brands, BlackBerry, Moet & Chandon and Veuve Clicquot.
An exclusive MTN LFDW after party will be hosted by Moet & Chandon on the 28 October while Blackberry in collaboration with Veuve Clicquot and restaurant du jour, Medici will host another on October 29, 2011.
MTN LFDW Exhibition: Open 10am – 5pm daily
MTN LFDW Catwalk: Shows start – 5pm daily
For ticket enquiries, pls contact 08136975453, 080394190366