Nigeria’s top 10 websites of 2010 (via Alexa.com)

by Cheta Nwanze

For most web developers, the default benchmark for ranking websites is the Alexa standard (www.alexa.com), and in this article I will rank the top ten Nigerian websites, using the same.

It is worth noting, before we go further, that social networking and search appear to be the most important things to Nigerians in their online travels, as Facebook, Yahoo and Google have a firm grip on the lion’s share of all the traffic coming out of Nigeria. Google raffic is split between Google Nigeria (3rd), Google.com (4th), Blogger.com (5th) and Youtube (6th), all owned by Google, and all commanding a hefty percentage of Nigerian user requests. Twitter stands at number 7, while the highest ranked Nigerian website is Seun Osewa’s Nairaland.com, at number 8 of all the websites visited from Nigeria..

So without further ado, let us unveil the top 10 Nigerian websites for the year 2010.

10 –  The Nigerian Tribune

The online site of the news editorials Nigerian Tribune, Saturday Tribune and Sunday Tribune, Tribune.com.ng has a three-month global Alexa traffic rank of 8,182. The site is located in Nigeria. Relative to the overall population of internet users, the site appeals more to users who have postgraduate educations; tending to consist of higher-income men between the ages of 35 and 65 who have children and browse from work. Approximately 83% of visitors to the site come from Nigeria, where it has attained a traffic rank of 34. Visitors to Tribune.com.ng view an average of 2.4 unique pages per day.

9 – Naija Hot Jobs

This hub for employers and employees alike has a three-month global Alexa traffic ranking of 8,594. The time spent in a typical visit to Naijahotjobs.com is approximately nine minutes, with 39 seconds spent on each pageview. 95% of the site’s visitors are in Nigeria, where it has attained a traffic rank of 33. Visitors to Naijahotjobs.com view an average of 7.5 unique pages per day. Compared with internet averages, the site’s users tend to have postgraduate education, and they tend to be low-income, childless men between the ages of 25 and 35 who browse from work.

8 – NNPC

We all know NNPC, and given that Nigerians cannot resist the lure of oil, the organisation’s site ranking is no surprise. Nnpcgroup.com’s three-month global Alexa traffic rank is 16,997. The site can be found in the “Government” category. The site has been online since 2005, and has since then attained a traffic rank of 28 among users in Nigeria, where almost all its audience is located.

7 – 234NEXT

Until November of 2010, I used to work at 234NEXT.com, and I am very proud of what it achieved within such a short time. 234next.com’s three-month global Alexa traffic rank is 5,901. Visitors to this site spend roughly 79 seconds on each pageview and a total of four minutes on the site during each visit. Compared with the overall internet population, the site appeals more to users who have postgraduate educations. Its audience also tends to consist of men earning over $60,000 who browse from work and have children.

6 – Nigerian Best Forum

According to the managers of NBF, “If you’re a Nigerian and not on NBF, you’re missing a lot.” Audiences agree with them somewhat. There are 5,696 sites with a better three-month global Alexa traffic rank than Nigerianbestforum.com. Search engines refer approximately 11% of visits to it, and it is located in Nigeria. About 39% of visits to Nigerianbestforum.com consist of only one pageview (i.e., are bounces). Compared with the overall internet population, the site’s users tend to have postgraduate educations, and they tend to be men aged 25–45 and over 65 .

5 – Guaranty Trust Bank

From an information technology point of view, GTB is way ahead of the curve than all the other banks in Nigeria, and their ranking proves this. There are 6,922 sites with a better three-month global Alexa traffic rank than Gtbank.com. Compared with internet averages, it appeals more to users who have postgraduate educations; its audience also tends to consist of men between the ages of 25 and 45 who browse from work. Approximately 21% of visits to the site are bounces (one pageview only). The site has been online since 2002.

4 – The Sun

It doesn’t matter what you say, soft news sells, and Nigeria’s version of British tabloid “The Sun” goes out on a limb to prove it. The paper and its online version lean strongly towards entertainment, politics and other semi-dramatic local stories. Sunnewsonline.com is ranked 5,058 in the world according to the three-month Alexa traffic rankings. 85% of the site’s visitors are in Nigeria, where it has attained a traffic rank of 16. Sunnewsonline.com has been online for at least seven years.

3 – Vanguard

Vanguard is ranked 4,690 in the world according to the three-month Alexa traffic rankings. The time spent in a typical visit to the site is approximately five minutes, with 85 seconds spent on each pageview, and visitors to the site view 2.8 unique pages each day on average. 44% of visits to the siye consist of only one pageview). Approximately 14% of visits to Vanguardngr.com are referred by search engines.

2 – The Punch

Except for a brief period in April – May of 2010 when they lost it to 234NEXT.com, The Punch has remained Nigeria’s top website for almost 2 years now. Punchng.com’s three-month global Alexa traffic rank is 4,213. Compared with all internet users, the site’s audience tends to be users who have postgraduate educations; it also appeals more to higher-income men between the ages of 25 and 65 who browse from work and have children. Visitors to the site view an average of 3.1 unique pages per day and spend roughly five minutes per visit to the site and two minutes per pageview.

1 – Nairaland

Nairaland is without doubt a real village square of Nigeria’s youth. A big, broad discussion forum for Nigerians, it covers dozens of topics including politics, romance, technology, careers, business, and entertainment. At over half a million members, the number one Nigerian community online continues to grow. In the world, Nairaland is ranked 1,912. It has been online for more than five years, and about 49% of visits to the site consist of only one pageview (i.e., are bounces). Compared with all internet users, its users are disproportionately African, and they are disproportionately low-income, childless men under the age of 35 who have postgraduate educations.

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