Not for the Chicken-Hearted – FB Initiatives hosts Youth-Marketer Converge 1.1

by Sola Fasasi

YMC (1.1) is a youth-market focused initiative of FB Initiatives & Innovations Ltd, organisers of the recently-concluded 1st Youth- Marketer Converge Annual Conference. The quarterly breakfast meeting of professionals from various sectors, is the second event in the Youth-Marketer Converge Series, and is being held in keeping with the mission of FB Initiatives to go beyond the Conference, using smaller workgroups in the course of the year, to establish various forums that will through the exchange of ideas and strategies exist as a virtual platform for continued capacity-building of practitioners of Youth Marketing in Africa.

Guest Speakers are selected from a wide variety of industries for the value they bring in sharing their vast experience of working on and enhancing youth brands across the African continent and beyond.

The first speaker is Mr Marc Schreuder, a Partner at Valentine Poultry, who has been at the helm of affairs in growing a number of youth brands in the QSR sector across Africa and the Middle East. These include Kentucky Fried Chicken (KFC) , Mr Biggs, Nandos, On The Run and more.

Marc will discuss on the topic “Targeting the Youth Is Not for the Chicken-Hearted”

Date Tuesday 31st May,2011 Venue: Sheraton Hotel, Ikeja, Lagos Time 7.30am – 9:30am

Early Bird Ticket – N5,000 (pls pay to First Bank Account 2482010013633 indicating your name & company as depositor)

Ticket on the day – N7,500

Enquiries +234 809 8204105 +234 8191881892, +234 1 8181211 or email [email protected]

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