She won over viewers’ hearts when she came runner-up on ITV’s I’m a Celebrity…Get Me Out Of Here last month.

But now former Pussycat Doll Ashley Roberts is getting ready for her new role as a judge for the new series of Dancing On Ice.

Posing in a plunging pink dress at the photocall for the skating contest, which launches on Sunday night, the 31-year-old looked like she might be set to steal the show from the contestants.

Pink lady: Ashley Roberts wows in a figure-hugging pink dress at the Dancing On Ice photocall

The blonde-haired star looked a far cry from her low-key jungle image, wearing a cleavage-enhancing stand-out dress and a pair of beige stilettos.

Her newly-dyed strawberry blonde hair looked styled to perfection and she wore natural-looking make-up as she posed for pictures, making the most of her girl-next-door appeal.

‘I’m beyond excited to be joining Dancing on Ice as a judge, to work alongside Torvill & Dean is such an honour, they’re absolute legends.  We’ve got some fantastic names lined up to skate this year and I can’t wait to see their routines on the ice’ she said.

New judge: The former I’m A Celeb star seems excited about her new role as a judge on the ITV skating contest

Joining the line-up: Ashley will join Robin Cousins, Karen Barber and Jason Gardiner on this year’s judging panel

So while contestants including Lauren Goodger, Pamela Anderson and Anthea Turner have been practicing their skating skills, Ashley will have been rehearsing her comments for them.

The star was part of Pussycat Dolls, which become one of the best known dance troupes in the world, proving that she knows what she’s taking about when it comes to dancing and performance.

And according to ITV producers, that is exactly why she was chosen for the show, despite the fact that she has no ice skating expertise.

Both former judges Karen and Jason are returning to the programme after briefly leaving, and sparks are sure to fly as the pair are known for having a tempestuous relationship.

New role: ITV bosses were so impressed with her in the jungle, that they snapped her up for Dancing On Ice

‘If your opinion still mattered you’d be on the panel,’ Jason told after she moved from being a judge to a coach.

Ashley seems to be spending a lot of time in the UK and has admitted to be looking for a serious committed relationship.

‘I’ve dated here and there, but now I finally feel ready to be in a committed relationship. I won’t go out searching for it, though,’ she recently said.

‘I’m focusing on myself and my career, but I’m confident that when the time is right, the right guy will come in.’

Jungle life: The former Pussycat Doll impressed viewers with her down-to-earth attitude on the show