by Eric Nwanso
Fashionistas, shopaholics and the elite gathered at the Duchess Fashion Store at Ajose Adeogun,Victoria Island on the 15th of May for a day of partying and shopping to get a taste of the new season collection from Daniella Issa Helayel, creative designer of Britain based label, ISSA. Her designs have been worn by dignitaries and celebrities such as Katherine Windsor, the Duchess of Cambridge, Madonna, Kelly Rowland, Alexandra Burke, Nicole Richie, and Genevieve Nnaji.
The CEO of Duchess, Tope Adeboye, recognised a gap in the market, as there are were no direct retailers in Nigeria who stock high fashion pieces from international labels. Hence, she provides the style savvy with pieces from the world’s fashion capitals – New York, Paris, Milan and London. Duchess is also the exclusive Nigerian retailer of such labels as Issa, Marchesa, Badgley Mischka and J Brand.
The fashion celebration was a delight, complete with canapés, finger licking cupcakes, cocktails and music from DJ Dehur. This shopping event marks the beginning of a series of initiatives which aim to establish Nigeria on the fashion map.