MrBeast Didn’t Monetise His Wedding. Would a Nigerian Creator Make the Same Choice?

When Jimmy Donaldson married South African creator Thea Booysen in a private ceremony on Necker Island, he made a choice that stunned digital media strategists. The world’s most subscribed YouTuber built a massive empire by turning every physical stunt, dollar spent, and social interaction into high-yield algorithmic content. Yet when it came to his own... Read More