Counterfeits not only infringe on the manufacturers intellectual property rights, but also deny the government revenue in the form of tax as well as posing a health risk to the consumers.
Following the notice, Samsung Electronics East Africa has launched a dual-SIM handset – the Samsung Chief Hero handset (E1500) targeting phone users with two telephone lines. The Smart Dual SIM technology allows both SIM cards to be active.
Speaking in Nairobi after the launch of the Samsung Chief Hero handset, Robert Ngeru, Samsung Electronics East Africa Business Leader said the new internet enabled handset has been customised for local conditions to boost the uptake of genuine handsets and support CCK’s anti counterfeit phones campaign.
The phone is pre-loaded with a Kiswahili language option and features a free 2GB memory card. This strategy is part of the phone maker’s agenda to get into the low-cost mobile phone market.
The phone also supports an additional 13 languages including Yoruba and Igbo – languages spoken in West Africa.