Blue Peter television presenter Helen Skelton suffered a wardrobe malfunction on live television this afternoon when she inadvertently revealed her underwear to the nation.
The 28-year-old was presenting the finale to the Olympics parade when the gust of wind blew her dress up in the air.
Wearing a sleeveless, short red dress and a gold necklace, the blonde presenter was interviewing Olympic and Paralympic legends Sir Chris Hoy and Sarah Storey on stage in front of Buckingham Palace when the incident happened.
Holding a microphone in one hand and her notes under her arm she quickly tried to tug her dress down as it blew in the air.
She then bent her knees and exclaimed ‘Oh my word!’
Fellow presenter Ben Shepherd tried to rescue the situation somewhat to spare Miss Skelton’s blushes saying ‘That’s one way to welcome them.’
Miss Skelton eventually regained her composure and said to the athletes she could ask them some questions ‘Now me skirt’s down’.
Viewers watching on television immediately took to Twitter to discuss the wardrobe malfunction.
User @KillJoyRainne wrote: ‘If I were Helen Skelton, I’d have died of embarrassment!
‘But she totally held it together and laughed. I am in actual awe!’
Another user @belldabell took to her Twitter page to write: ‘Misjudging a flowing skirt on a windy day, rookie mistake Helen Skelton.’
There was plenty of sympathy for the presenter, who suffered what many agreed was ‘every female presenter’s worst nightmare’.
Later on in the show, Ms Skelton could be seen with her hands between her legs in an attempt to prevent her dress flying away again.
As a blushing Miss Skelton left the stage, the crowd were entertained by the Pet Shop Boys, who performed their unofficial Olympics anthem Winner, followed by Eighties classic West End Girls and finally Go West.
Katherine Jenkins then sang God Save The Queen to mark the end of the London 2012 Olympic and Paralympic Athletes’ Parade.
She looked stunning in a strapless sequinned gold gown – the perfect outfit to wear when surrounded by so many gold medalists.
The athletes and spectators had already been entertained by a display of aerial acrobatics by the Red Arrows, who flew over the stage by Buckingham Palace in formation.