The Queen of Spain is suing an online dating site that encourages extramarital affairs for using her photograph in an advert without her permission.
Queen Sofia is reportedly taking legal action against the American website Ashley Madison for “damage to her honor and dignity.”
The company published a photoshopped picture of the smiling Queen, her arms seemingly draped around a semi-naked young man, in February.
It appeared alongside the slogan in Spanish of: ‘Now you no longer have to spend the night alone’.
The advertisement re-appeared last week in a newspaper published by the same company, which was distributed across the capital of Madrid by scantily-clad models.
It is believed to be in reference to widespread allegations that her husband, Spain’s King Juan Carlos, has conducted several extra-marital affairs during their marriage.
The advertising regulatory board, Autocontrol, agreed that the advertisement should never have been published and ordered it to be removed, reports El Mundo newspaper.
The same firm last year used a picture of Juan Carlos, flanked by two scantily-clad models, with the slogan: “The best place to ‘hunt’ for an adventure.” No legal action was taken by the monarch.
Ashley Madison — whose motto is ‘Life is short, Have an affair’ — was launched in the U.S. in 2001 and now has its own portals in 25 countries.
The news comes in the same week as a Spanish waiter and a Belgian housewife lost legal bids to prove they are the illegitimate children of 74-year-old Juan Carlos.
Two Spanish courts rejected their demands to make him take a paternity test. They declared that under the country’s constitution “the monarch cannot be held accountable.”
Alberto Sola Jimenez, 56, from Catalonia, and Ingrid Sartiau, 46, from Belgium, joined forces earlier this year in after learning of each other’s claims.