September 29, 2017 We have Hugh Hefner to thank for the pyjama trend by Tolu Omoni Oboli, Somkele Idhalama, Iyabo Ojo | All the fashion from last night’s ELOY awards #ICYMI: Moments from DJ Xclusive’s all-white party (PHOTOS) If you’ve been awake to style trends, you’d know that stepping out in pyjamas is the coolest thing to do in … SHARE The September Standard cover, Hugh Hefner, Playboy, pyjamas, trend