After a six-year hiatus, the Miss Nigeria pageant was revived, with 19 year old Damilola Agbajor emerging as the 2010 queen. The new queen, who represented Delta State, outshined over 20 other beautiful ladies to win the crown on the 25th of September. The search for this year’s winner was a long, winding journey. After scouting the length and breadth of the country, the organizers picked 36 damsels to represent each state of the country. The selected girls then participated in a reality show which aired on local and international television. The show gave viewers the opportunity to see the girls as they completed various tasks and were groomed for the finale. Via viewer votes and the judges’ decisions, the 36 girls were cut down to 20. It was these 20 ladies who lit up the stage at the Miss Nigeria 2010 finale which took place at the ThisDay Dome in Abuja.
The event itself was a spectacle. Expertly hosted by designer Ohimai Atafo of MAI and former Miss World Agbani Darego, there were also riveting performances by Omolara, Naeto C, Bez and Banky W. The pageant was divided into three major segments: Dance, Traditional and Couture. For the couture segment, the contestants wore dresses specially designed by MOMO. The ladies went through the three stages, and then it was time to crown the winner. Eventually the three finalists were announced: 19 year old Damilola Agbajor (Miss Delta), 24 year old Erica Okuneye (Miss Lagos) and Miss Cross River – 25 year old Obori Edenkwo.
Nike Osinowo-Soleye, the MD of the Miss Nigeria Organisation crowned the winner, and according to the organization, “Miss Nigeria will be the ideal ‘Queen Ambassador’ for the Nation, essentially promoting the intrinsic worth of the Nation, hence our theme: One Nation, One people, One Queen”. In addition to being crown as Miss Nigeria, Queen Damilola went home with a full scholarship to the institution of her choice anywhere in the world, a luxury car, a one year salary package of N3million naira, one year’s accommodation in Lagos and wardrobe for a year from Nigerian designers – talk about gifts fit for royalty!