Amstel Malta wants you to take the pledge and support the Super Falcons in the 2019 Women’s World Cup

A week into the 2019 Women’s World Cup in France and the tournament has seen the US trash Thailand 13-0, Australia coming back from two goals down to beat Brazil 3-2, and of course the Super Falcons victorious over South Korea by 2-0, much credit to Asisat Oshoala’s 75th-minute solo effort. The win got the Falcons’ campaign back on track after awfully losing 3-0 to Norway. That said, four third-place finishers from the six groups will qualify, meaning three points could well be enough to see the Falcons through to the knockout rounds for the first time since 1999, when they reached the quarter-finals in the US.

Between that loss to Norway and the win over the Koreans, there has been a tremendous level of belief and positivity that the Super Falcons were capable, and no other other brand has espoused this than Amstel Malta. The premium malt label has unabashedly backed the women’s team, officially launching its support back in May with a campaign video titled #WeGotBalls, which features celebrities like pop star Tiwa Savage, actresses Tonto Dikeh, Linda Ejiofor and Dakore Egbuson and reality television star Cee-C, and subverts expectations of femininity wherein five Super Falcon players present themselves in their sport gear after ditching their uncomfortable evening dresses.

The campaign video is Amstel Malta’s spirited support for the Falcons, a team that has historically lacked full-scale support when compared to the plethora of brand endorsements and sponsorship that usually flock the Super Eagles. Even with its nine AFCON wins, the Super Falcons still hasn’t amassed the popularity and pedigree it deserves. But Amstel Malta is dedicated to changing how we see the Falcons. One other way Amstel Malta is supporting the women’s team in the ongoing World Cup is through pledging – a clarion call for Nigerians to pledge their support for the team wherein Amstel Malta pays 5 Naira to the Falcons per pledge. To pledge your support, click here.

It’s a clever way to get everyone involved, given that we spend a great deal time of time online. Nigerians are showing their support with the pledge, inviting other to do the same and thus creating a sort of chain-link.

There has been interesting stats from the Falcons’ participation in this World Cup tournament – Chiamaka Nnadozie emerged as the youngest goalkeeper to keep a clean sheet in a Women’s World Cup game. Nnadozie set the record at 18-years-old. Also, Asisat Oshoala became the second Nigerian to score into two different Women’s World Cup tournaments after Rita Nwadike (1995 and 1999). Oshoala scoring at an impossibly tight angle against South Korea confirms her top-tier status as a forward, and expectations are high for her to take the team to the second round. Amstel Malta’s support to the Falcons, so far, has been absolute and unwavering. The Falcons face tournament host France in their next game and with Amstel Malta and Nigerians behind them, the Falcons should be on their way to another victory.


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