Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]

Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]

In their attempts to connect with their audiences, brands are getting involved in the social and political discourse their target market engage in.

RED looks at examples of this trend on 3 continents, and sees an opportunity for Nigerian brands to follow the lead of Chicken Republic and shed their caution, in order to break through the noise.

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Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]
Brand Communication in the 21st century: The Chicken Republic example, by @RedMediaAfrica [INFOGRAPHIC]

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