by Oge Okonkwo
Knorr Cubes, the popular seasoning made by Unilever Nigeria recently staged an event to announce the re-launch of its cube seasoning. Tagged, “Come Taste the Knorr Difference”, the event hosted consumers from different specters of the society, to an evening of comedy, entertainment, and great food!
The launch event was hosted by the comedy duo of Helen Paul and Ajebutter, and Songstress Omawunmi gave guests a good time with an electrifying performance. Exciting activities at the event included, a Knorr taste session, where guests had an array of sumptuous food to taste Knorr’s tantalizing flavor, also was the game segment called “Who wants to be a Knorrnaraire“, where guests who got the right answers to the Knorr related questions were rewarded with a brand new Blender!
The new and improved Knorr cubes was revealed to deliver superiority on taste, and comes with a brilliant new packaging that re-enforced the benefits. It was also said to bring out the very best in all dishes, making it burst with tantalizing flavour.
Also, the new improved Knorr seasoning cubes will cost exactly the same as the old, some of its key attributes includes; the Knorr beef is now 3x Meatier, both packaging are now more visually appealing, and easier to crumble. It also scored best on Overall Opinion, Overall Taste and Overall Appearance during its testing phase in Nigeria.
Speaking at the relaunch event, Mr David Okeme, the Brand Building Director, Unilever Nigeria plc stated that the new seasoning is nothing like ever seen before in the Nigerian market and it would blow away the minds of consumers. Also speaking, the Category Manager, Savoury, Mrs. Bolanle Kehinde-Lawal urged consumers and lovers of the brand to try out the new improved Knorr cubes especially as the festive season which is fast approaching, is a time to prepare great meals and celebrate with loved ones.
Knorr seasoning over the years has been delivering on great taste and nourishing families which have made meal times a bonding experience. The new seasoning cubes are now available in shops and markets nationwide.
Below are some pictures from the relaunch event……