Cutting Edge: Orange Culture

by Yemi Olowu

Orange Culture, a new design label by fashion’s cool kid Adebayo Oke Lawal, released its first collection in June. The young fashion house collaborated with luxury leather goods designer Shem Paronelli to create leather pieces for the collection. The Heartbroken collection features male and female ready-to-wear pieces. Bayo gives us more details about his label.

“We live, we love, we die. I can see myself in the pieces. Everything about me is represented in the collection – my past experiences – and I get a good laugh seeing my life come to live,” Bayo Oke Lawal speaks about his debut collection  The Heartbroken.

What is the origin of your label?

My label is literally an infant, its been around for literally only 4 months, birthed for the women and men that enjoy clothes with a colorful disposition.

What was the first piece of clothing you ever designed?

A blazer with ankara outline, ankara cuffs and collar.

What are the fabrics you like working with?

Chiffon, leather, velvet and cotton.

Which international designer would you like to work with?

Basil Soda!

What matters to you most as a designer?

The message the collection passes and how creatively it is passed.

What are your accomplishment as a designer?

Considering how young I am in the industry, I would say recognition by MTV base and Moments with Mo, as a young designer to watch out for.

What inspires your designs?

Life and its many experiences.

What are the problems you face as a designer?

Fabric sourcing. It’s never exactly what you want and sometimes not the best quality. And of course tailors. Every designer knows this.

How do you rate the Nigerian fashion industry?

Its definitely growing; it’s one to be proud of.

How do you think the government can support fashion designers?

Proper fashion schools are needed here; the government should support bodies trying to actualize this.

If you were not a designer what would you have been?

A stylist.

What do you have for aspiring designers?

Make sure the motive is right. Dont do it for the money or the fame!

Where do you see your label in the next ten years?



[email protected]

[email protected]

Comments (4)

  1. Shem, i love

  2. Bayo's designs are great! Shem Paronelli, good work on the footwears!

  3. I love this collection. Different, edgy and youthful. Good job Y

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cool good eh love2 cute confused notgood numb disgusting fail