by Rachel Ogbu//

Ghanaian-British double MOBO award winning Grime/Rap artist, Guvna B has just released his debut book, Unpopular Culture.

The Business & Journalism graduate is hoping his book will inspire believers to influence modern popular culture. “I don’t think we were born to exist in history, I think we were born to create it. The ethos is to find our God-given purpose in life, and use that to impact the culture in a positive way,” he said.

Speaking about how he got inspired for his book, Guvna B said he saw a billboard on his way to the train station one morning and it read: ‘Always Look Out For Number One’. “It got me thinking about if there might be another way to live. To actually look out for each other and help our communities rather than being so self-centred.”

In Unpopular Culture, Guvna B explores how much popular culture is full of phrases like “money is the key to happiness,” “work hard, play hard,” “look out for number one,”and how these phrases tell us the best way to live, the right things to buy, the right body shape to have, or even the right people to hang out with. But it imagines what life would be like if there was another way to live? “What if we chose to live differently: to stand up for injustice, to live a life greater than just ourselves, to dare to be unpopular?” Guvna B rebels against the status quo, and he’s calling the reader to join him. “It’s time to flip the script, to demonstrate another way to live,  to find freedom in going against the grain. It’s time for unpopular culture to take the stage.”

Guvna B who has won multiple awards from the MOBO Award for Best Gospel Act, to the Gospel Music Awards, Urban Music Awards, is the first rapper in UK history to top the Official Christian & Gospel charts. He holds mainstream records too with his album SECRET WORLD being the highest selling ‘clean’ rap album in 2015. He has worked with Tinie Tempah, Destiny Child’s Michelle Williams, Kirk Franklin and Hillsong Music.

“I use my own story to share my trials and my triumphs with the hope of inspiring readers to strive for bigger and better.”

Rachel Ogbu

UK Based Strategic, multidisciplinary Writer with an eye for innovation and pixel perfection. MA in New Media and Internet Technologies. “Although my skill set is vast, my greatest expertise revolve in the worlds of social media, content creation and print collateral. My wish is to combine my knowledge and experience in these areas, to deliver the best creative to my employer’s clients and their audiences.”