Frank came downtown yesterday. Yes, you’ve guessed it. Frank Donga came to SMW Lagos and he brought his alter ego, Kunle Idowu with him.
Despite the breaking news about the former Super Eagles coach yesterday morning, the Super Eagles Media Officer, Toyin Ibitoye, after being stuck in traffic for nearly two hours, showed up at Idea Hub, Yaba to sit in on our panel session.
Last but not least on our list of panelists isTechpoint’s Director in Chief, Muyiwa Matuluko. All three storytellers, gathered to share with us on ‘Going Viral Online,’ at SMW Lagos yesterday.
Never have I sat with a group of men more sure of who they were and what they represented. You couldn’t ask a question of any of them without the words ‘Techpoint, Super Eagles and videos’ coming up in the answer.
Remember the #Aintnobodygotfuelforthat
One thing that kept recurring from all three panelists was this; put yourself in the place of the viewer/reader and if the content you’re churning out would not interest you, then don’t waste time and MB.
As accomplished as these men were, a more down to earth set of people were never found. Toyin Ibitoye would start the answer to a question with, ‘let me be practical’ and would proceed to tell tales of the Super Eagles and the experience he has gained over the years.
As I sat there, completely clueless about some of the names he kept mentioning, I could see the passion and the excitement that can only come not just from loving what you do but also from knowing how to do it well.
Though not quite nerdy in appearance, Techpoint’s Muyiwa Matuluko is your ‘go-to’ guy for all things tech and as he sat there and explained to us the intricacies of searching the web and ensuring your sites visibility, I realized that my little foray into WordPress was just that; a brief invasion. I got miles yet to go.
So how do you go viral online? Here’s what the storytellers thought;
1. – Know your audience.
2. – Create content that appeals to the humanity of your audience; if it makes them laugh or cry, chances are they’ll like it, they won’t forget it and they’ll keep coming back for more.
3. – Don’t search for content in the clouds. Content is all around you; this is Nigeria after all, all it takes is another fuel scarcity or a roving President to give you the content you need to go viral.
4. – Money may be everything where buying and selling is involved but to go viral, money doesn’t reign supreme; content, quality and strategy do.
And if all this just doesn’t seem easy to you, get Frank Donga to retweet your tweet. #Slamdunk.
Oh, one more thing. Ever wanted to see Frank Donga smile? Well, then you shoulda been there yesterday.