The Media Blog: The Online TV Wars – GTBank vs UBA vs Access Bank (and Diamond Bank is struggling nearby)


Accelerate TV (owned by Access Bank) is, uhm, accelerating. Sure, its bank-as-media-owner strategy is inspired (to put it gently) by Ndani TV (owned by GTBank). But it’s not taking that gently – its content over the past year has undergone a major makeover – across short dramas, scripted series, event coverage, travel shows, interview shows and business shows.

It’s recent product, ‘On The Real’ can go head to head with Ndani’s ‘Skinny Girl in Transit’, though pedantic critics will dismiss both of them to the hell badly of hurriedly done, badly cooked scripted content.

Accelerate’s ascendance comes at a time when Ndani does appear to be winding down. Its head honcho, Jade Osiberu has been busy with her own movie, Isoken – while the content over the past two years have been progressively sub-par and lower budget. And the views have yet to increase since launch.

“We were supposed to shoot Gidi Up in July,” said a source who is on the cast. “People planned their schedules, came in from South Africa and all kinds of places. And suddenly we were told that budget wasn’t approved. That’s what’s affecting Ndani TV. Excellent content, but how can they be slowing down when their competitors are stepping up? They will lose their viewers.”

In addition to everything else, Accelerate has a thoughtful partnership with EbonyLife TV, which both produces its content and launches it, but also airs it daily on its channel – shows including On The Real, and the Maverick. And its launching new shows about every other week including ‘Day Pass’ just last week.

There is UBA’s RED TV, which launched in December and is giving both a run for their money – though with a limited cache of content, comparatively.

And worse off, Diamond Bank TV, which – apart from its awful couldn’t-even-be-bothered-to-be-creative-with-it – has the ugliest User Interface you can find, as well as content that doesn’t deserve to be seen. So it’s not even a player, sorry.

Meanwhile, Accelerate is scooping up Ndani’s best talent. Taking its writers, its producers and then boldly now going for its on-air personalities: Frank Donga (a bit of platform-whore actually, if you consider he has done work for RED TV as well) has been unveiled to kick off a show with Denrele Edun on 15 August.

Then, the big one: Toolz, the original star of Ndani TV (and who left in not-the-most-pleasant circumstances) with ‘The Juice’ is taking that show format and declaring war with a new show by another name on Accelerate.

So, ladies and gentlemen, it’s Accelerate vs Ndani. Let the games begin!

 PS: See anything worth talking about on the ins and outs of the media business in Nigeria on TV, radio, print and online (could be news, tweets, photos, opeds etc) send us a mail on [email protected] titled TMB. Let’s share the insight together!  

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