by Tolu Omoyeni

Everybody loves Mercy Aigbe! If for nothing else, but for the obvious fact she’s one of the most sophisticated, elegant and fashion forward women in Nollywood. She slays on every red carpet and that’s pretty difficult to hate on. Recently, we found out Mercy Aigbe got herself a website and that’s good news. Good for her brand, at least she can have somewhere apart from Instagram to display all her fine fine pictures. Equally good for her fans as they can log on and get to know about what their darling Mercy is up to. But along with the website came a mobile app. Wait! What? A mobile application! For what? Why? This question has been on our minds for a while but now we have concluded on why Mercy Aigbe is not mobile app-worthy. At least, not now!

– Mercy Aigbe is not there yet: We know she got signed on as an ambassador for a certain ICT company, Edalaf Brothers so apparently, a mobile app came with the deal. But is it really necessary? She’s not half as popular as some of her colleagues in Nollywood.  She might be from the South-South, might have infiltrated the Yoruba speaking part of the industry but she can’t be remotely referred to as a national star. So why does she need a mobile app? The likes of Kim Kardashian, Nicki Minaj, Snoop Dogg and Dwayne Johnson who have released their own mobile apps are people who hardly need introduction in this world we live in. Mercy, you’re just far from it. So chill!

– The app is basically pointless: So the Mercy Aigbe-Gentry app contains an About page which is a rather brief summary of who she is (nothing a google search can’t provide), a blog (stuff we can find on bellanaija), photos (all the ones we’ve already seen on her Instagram), videos (just use YouTube), fanzone (this can fly on the website, uno). Everything about this app is not worth anybody’s storage space really.

– There’s a lot that could have been done with the Mercy Aigbe app but no: Okay good, you love your fans so you gave them an opportunity to get closer to you. A mobile application! But you do realise that there’s a lot more useful stuff that can be done with a mobile app than just throwing photos at our faces, right? Kim Kardashian’s app is a game. Dwayne “The Rock” Johnson’s app is an alarm clock that helps users keep track of time. Tom Hanks’ app is a typewriter app, for those who still cherish the experience of using a typewriter. Linda Ikeji’s app is non-stop news all day everyday. Let your app solve a problem. It’s not rocket science.

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