by Seyi Lawal
Day time TV queen, Oprah Winfrey has spoken up, yet again, about her TV network ratings.
It is not the first time Winfrey has spoken about the challenges she has been facing with turning Oprah Winfrey Network, OWN, into the ratings magnet that she is known for. In the past, Winfrey has blamed poor timing of the launch, among other mistakes.
Bloomberg Businessweek reported in May that the network may have lost a whopping $330 million since it began in 2008.
Oprah said, in a recent interview, that she was so focused on creating the last season of her talk show, The Oprah Winfrey Show, that she wasn’t as involved with the creation of the network that she’d hoped to be.”I can honestly say I wasn’t committed to the network because I was committed to the show,” Oprah said.
In an interview with AdAge, Oprah said that her reputation raised expectations beyond anything she was capable of doing on her own. In a new two-part documentary titled “Oprah Builds a Network” the self-made billionaire sheds some light on the difficulties OWN faced.
The first part of the special premiered on Sunday, and offered a behind-the-scenes look at Oprah’s first year as OWN’s CEO, the Huffington Posts reports. The network debuted in January 2011 and she took over last July, by which time, it was floundering in the rating.
Despite the hitches with OWN, Oprah’s midas touch still shows on the shows she hosts on OWN. The media mogul has secured numerous blockbuster interviews for “Next Chapter” and “Master Class” which have boosted ratings for the network.