Nurofen, the world’s number one pain relief brand from the stable of RB Nigeria Limited has launched into the Nigerian market with its unique proposition of being able to work at the site of pains as well as offer instant relief.

The Nurofen brand launched formulations for both children and adults. Nurofen for Children is a liquid suspension that works for child pain and fever. It comes in two flavors; Orange and Strawberry, reduces fever in 15 minutes and provides continuous relief for up to eight hours after. This is more superior than Paracetamol’s efficacy.

For adults, Nurofen is launching caplets in 200mg that provides relief from fever as well as work for several types of pains by targeting pain at its source. Nurofen is more effective than Paracetamol for treatment of headache, back pain, dental pain, sore throat and so. In addition to this Nurofen is very gentle on the stomach and equally well tolerated as Paracetamol.

Speaking at the launch, General Manager, RB West Africa, Mr. Rahul Murgai, said the development of Nurofen speaks to the positioning of the company as one that puts priority on providing innovative solutions to Nigerians to make life easier and healthier for them.

“Our vision is a world where people are healthier and happier; our purpose is to make a difference by providing Nigerians with innovation solutions to ensure they lead healthier lives in happier homes”, he said.

“Nigerians are known to be hard working, constantly seeking ways to lead a better life; they therefore do not want anything that would weigh them down or slow their pace. Nurofen can provide them instant relief from headaches, lower back pain, cold symptoms, dental pain and fever thereby giving them more play time instead of pain time”, Murgai stressed.

Speaking on the topic “Ibuprofen for children and its role in Pain and Fever control”, Professor in Anesthesiology, University of Eastern Finland, Prof. Hannu Kokki stated that “pain in children and adult can be adequately managed with Ibuprofen which is the active agent of Nurofen”

Category Manager, Nurofen, Qaiser Rashid said the launch of Nurofen is to empower Nigerians to continue to live active life and be able to achieve their dreams in an atmosphere devoid of pains and other health risk factors that can slow them down.

Rashid explained further that around the world, Nurofen has been acclaimed to be the number one pain killer in every market where it has been launched. It also works twice faster than the regular analgesic and is highly effective across a range of acute, short-term pain, fever conditions and has an excellent safety profile”