RED | For Africa, the company with the highest number of youth-focused media brands in Africa, has just completed a first of its kind virtual REDx Bootcamp  amidst a global pandemic that has disrupted the cadence of life we are familiar with.

REDx is the company’s channel for training and recruiting young talents to meet the needs of a fast evolving industry, with the first season of the Management Trainee Bootcamp receiving over 2,500 applications across Nigeria.

With 30 selected participants out of a pool of interested applicants, the virtual bootcamp was an intense and close knit week-long session where practical insights and first-hand knowledge  were shared by industry experts and thought leaders.

Certificates of participation were issued to these exceptional trainees, some of which will be selected in the coming weeks for recruitment into the RED Group. Each one of these successful graduates are henceforth  officially recognized as alumni and prospects for the company.

Congratulating the graduates of the virtual Bootcamp, co-founder of RED, Chude Jideonwo said, “This is where it starts, the world is changing fast, and you are here changing with it. The industry is a fast evolving one and to thrive in it you will have to evolve just as fast or faster. That is why we didn’t postpone this, but merely moved quickly and adapted it with the times, and it is a lesson we did not hold from you as trainees. It is one of the essential things you have learnt, and I have no doubt that you will go on to do formidable things.”

RED is a PR company like no other, whose slogan “we know what the streets are saying” declares it the bridge between the streets and the larger world. The REDx bootcamp is one tool the company utilises in order to achieve that.

Op-Ed Editor