by Yemi Olowu
Nigerian sensation, 2face Idibia again showed he still has what it takes to be the star Nigerians know him to be when he thrilled his fans at the superlative unveiling of three products; Heineken Magnum, Fayrouz PET and Legend Can by Nigerian Breweries Plc in Lagos. The exterior of Eko Hotel and Suites showed that something big was about to happen on 11-11-11 – with entertainment buffs and fashionistas out in their numbers.
The event tagged ‘Hat Trick’ symbolic significance as it was held on the unique date 11-11-11 to align with the extraordinary unveiling of three products by any company on the same day.
2face hit the stage with his hit track ‘One love’; four backup singers assisting. By the time his popular tracks, ‘Implication’ and ‘As you see me so’ were reeled out, the audience began screaming; compelling him to dish out ‘African queen’ with the crowd miming the song loudly! We are proud of the homeboy any day!
MI also shone when he hit the stage with his popular hit track ‘No. 1’ where he gave the audience the opportunity to recite some of the lyrics alongside him. He later performed ‘Undisputed’ and ‘Action film’ which led to the unveiling of Legend Can in a military-styled parade dance step.
Then guitar man Bez performed ‘Super sun’ leading to the unveiling of Fayrouz PET with some crack and energetic dancers. He sealed his part of the show with ‘Zuciya daya’.
Also present at the event was Eric Monjoin, “The Heineken man of the world” and iconic actor featured in Heineken’s latest global campaign, The Entrance. NB Plc also used the event to reaffirm its commitment toward the production of high quality drinks that meet international standards. Heineken Magnum, appropriately dubbed “the only beer that pops” for instance comes in the shape of a classic champagne-style bottle complete with cork and cage seal.
Speaking at the unveiling ceremony, Jacco Van der Linden; Marketing Director of NB Plc said “Heineken Magnum comes in an impressive 150cl unique and innovative bottle with a cork that allows consumers in Nigeria to actually share a beer for the first time. It is the only beer that pops making it perfect for occasions, especially for the upcoming Christmas and New Year celebrations. Since 2003, Heineken has been the No 1 international premium lager in Nigeria and world’s leading international premium beer in the highly profitable and fast growing international premium segment.”
Jacqueline Van Faassen, Senior Brand Manger, Heineken added that Magnum contains the same high quality premium Heineken beer and should be served in a special bucket filled with ice and with a special Heineken glass to give that super premium impression and perfect serve.
Speaking on Legend Extra Stout, Van der Linden noted that it is currently the fastest growing stout brand in Nigeria. “It is because we were able to provide a better tasting stout preferable by consumers and also showing in sales volume,” he said. “Legend is a full brewed stout, the only one in the country. We decided to put legend in can because it was what our consumers wanted and because it reaches those places the bottle cannot due to convenience. We did this in order to deliver satisfaction to all consumers who desire an affordable and best quality stout.”
On Fayrouz, Van der Linden addd the brand was introduced into the Nigerian Market in 2007 as the first malt based soft drink. It is available in 33cl bottle and cans which was launched in 2009. The brand has been highly successful with impressive annual growth year on year. The payoff is “refreshingly different” taking into cognisance that the brand is the only premium grown up soft drink in the Nigeria market today.
The introduction of the PET bottle is to further consolidate market dominance according to Nnenna Ifebigh-Hemeson, Senior Brand Manager for Fayrouz. She stated that the brand which comes in pear and pineapple flavours has been widely accepted by consumers within a very short time.
See photos from the event!