by Rachel Ogbu
Smirnoff Midnight Circus returns this year with an incredible series of party events including the 3D disco – a fusion of music, art and video and Illuminato – a party themed on ultra violet, neon, light and dark.
Smirnoff Midnight Circus revealed its plans at a VIP party in new club, N-tyce. Guests at the event learnt the art of mixing from top Smirnoff mixologists and enjoyed live performances from artistes Davido, Danny Crane and Olamide with beats from DJ Spin’all.
Speaking at the event, Austin Ufomba, Marketing Director, Guinness Nigeria PLC said: “As always, Smirnoff brings the best in international nightlife to entertain its fans and with these themed events, we are once again pushing the boundaries of the party experience to ensure a night Nigerians will never forget. When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff.”
Smirnoff Midnight Circus will kick off in Calabar on December 14, then move to Lagos on December 15 and finally the Illuminato, two spectacular neon, light-themed parties in Lagos and Abuja in March, 2013.
In another exclusive event series, Smirnoff will be hosting Smirnoff Start the Night Sampling Sessions at the hottest bars and clubs across the nation.
Smirnoff also launched a new social media initiative to connect with its fans, the Smirnoff Party Central is an interactive page on Facebook at www.facebook.com/Smirnoffnigeria and follow Smirnoff on twitter (@SmirnoffNg) for fans to engage with their favourite vodka.
Felix Ewenmadu, General Manager, Diageo Brands Nigeria, added that the Smirnoff brand is all about connecting with people whether through great gatherings or through social media platforms. “As well as bringing Smirnoff fans the biggest and best parties, we are also ensuring that we can connect and get involved with them in new and innovative ways.”